Move Over Heinz, #NotKetchup is in Town!

by Dorothy Reinhold on January 14, 2014

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Do you have talented friends? I have a bunch!

One of my superstar creative pals has just this week released a new food product to the market, and it is going to give Heinz Ketchup more than a run for its money.

Her product is called Not Ketchup, a gourmet dipping sauce that is…well…most decidedly NOT ketchup! It pours like ketchup, but because it has no tomatoes in it (a FDA requirement for something to be labeled ketchup), it is “not ketchup.” It’s made with ripe fruit instead of tomatoes, sweetened with demerara sugar and honey, and zipped up with apple cider vinegar, onions and spices.

Thus was born a new sauce that at our house has become so versatile is such a short time, it might as well be called “everything sauce.”

It comes in three flavors – Cherry Chipotle, Blueberry White Pepper and Smoky Date. Other flavors will be along shortly (I hear they are going to be Cranberry Cayenne, Carrot Ginger, Raisin Rosemary and Plum 5-Spice. Yum x4!).

Although Not Ketchup is a natural on grilled burgers or ribs, lamb chops, sausages, roast turkey, pulled pork sandwiches and of course, French fries, I put the Cherry Chipotle to good use immediately in my signature dish, a kale salad!

Kale Salad with Chicken, Garbanzos and Oranges with Cherry Chipotle Dressing | www.ShockinglyDelicious.comI envisioned an updated Chinese chicken salad, with kale substituting for the lettuce, garbanzo beans adding more protein, a spicy cherry chipotle dressing standing in for the usual sesame-ginger variety, and of course, the crunchy chow mein noodles finishing it off.

Cherry Chipotle Not Ketchup has a delicious tangy-sweet flavor, with a spicy finish that kicks in midway. This is not your grandmother’s ketchup. 🙂

My daughter and I both inhaled the salad for lunch.

Recipe: Kale Salad with Chicken, Garbanzos, Oranges and Cherry Chipotle Dressing

Summary: An update on the classic Chinese chicken salad features kale, chicken, garbanzos, fresh orange and a spicy cherry chipotle dressing.


  • 2 tablespoons Cherry Chipotle Not Ketchup
  • 1 tablespoon extra virgin olive oil
  • 1 tablespoon water
  • 3/4-1 cup chopped roasted chicken
  • 3/4-1 cup cooked garbanzo beans
  • 1/2 bunch Dinosaur kale (aka Tuscan, lacinato or Cavolo Nero)
  • 2 oranges, skinned and diced
  • Garnish: Chow mein noodles


  1. In a large salad bowl, whisk Not Ketchup, olive oil and water. Add chicken and garbanzo beans.
  2. Remove center rib from kale leaves, roll up leaves like a long cigar, and cut them in thin ribbons (chiffonade cut). Add kale to salad bowl, and stir/toss to mix everything well. Remove skin from oranges and chop the flesh in small pieces. Add oranges and any accumulated juice to the salad.
  3. Stir again to combine and coat all ingredients, and taste. Adjust flavor by adding more Not Ketchup, or a splash of vinegar if you prefer a tangier salad. (I don’t.)
  4. Portion onto plates and sprinkle with a fistful of chow mein noodles. Enjoy!
  5. Serves 2.


Dorothy Reinhold | Shockingly Delicious

Preparation time: 10 minutes
Diet tags: High protein
Number of servings (yield): 2
Culinary tradition: USA (General)

But not so fast! There are plenty of other ways to use Not Ketchup!

Not Ketchup on hard cooked eggs on Shockingly Delicious

Even breakfast!Yogurt with Blueberry White Pepper Not Ketchup and Fresh Berries on Tasting Page

Even dessert!

  • Limoncello crème brulee with fresh blueberries and Blueberry Not Ketchup

It’s a wonderful new product, well worth the search or the wait. Once you have it in your house, you will be slathering it on everything! Me? Just go ahead and give me a straw.

Erika Kerekes and Not KetchupYou can read Erika Kerekes’ path to production in her own words here, or visit the brand on social media:

Not Ketchup is currently available at two places in Santa Monica, Calif. — Bob’s Market and Wine Expo — and at Artisan Cheese Gallery in Studio City, Calif., for about $8.99 per bottle (fruit is a LOT more expensive than tomatoes). More stores will be added very soon, but the online store is up and running for those not nearby.

Disclosure: My friend Erika of Not Ketchup gave me samples to taste and test. It’s a perk to have talented friends!

{ 12 comments… read them below or add one }

Frank Mosher October 18, 2014 at 4:37 am

This is obviously a recipe only for Californians. Not happy!


Dorothy Reinhold October 19, 2014 at 5:52 am

Uh, what? You can get Not Ketchup by mail order if it isn’t in your store yet. Or sub your favorite barbecue sauce. Just go make this, will ya?


Alanna January 14, 2014 at 7:45 pm

that kale salad sounds delicious!


Dorothy Reinhold January 15, 2014 at 5:27 am

I hope you consider getting some of that new sauce. It is truly outstanding!


Erika at Not Ketchup January 14, 2014 at 5:49 pm

Dorothy, I love the idea of turning the Cherry Chipotle Not Ketchup into a dressing for this kale salad – totally brilliant! Thank you for letting your readers know about Not Ketchup. I’m looking forward to seeing how everyone puts it to use in their meals.


Sharon@ Cheesy Pennies January 14, 2014 at 5:32 pm

Well done!


sippitysup January 14, 2014 at 2:28 pm

I’m so happy for Erika (and you for getting to taste). GREG


Dorothy Reinhold January 14, 2014 at 4:26 pm

Me too! It REALLY is a tasty sauce. I am using it on everything!


Cathy @ She Paused 4 Thought January 14, 2014 at 10:01 am

I love your creative use of Not Ketchup. This sauce is awesome!


Dorothy Reinhold January 14, 2014 at 11:15 am

Awesome, amazing, astounding!


Oakley @ Friedas January 14, 2014 at 9:08 am

I can’t wait to try some! (Karen has it in her office. I think I need to break in…)


Dorothy Reinhold January 14, 2014 at 9:42 am

You DEFINITELY need to break in.


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