Hatch Chile Roastings 2013 in So Cal — It’s Hot Out There!

by Dorothy Reinhold on August 8, 2013

Print This Post Print This Post Hatch Chile Roastings in Southern California Aug-Sept 2013 on Shockingly Delicious

Put your nose in the air and sniff! Authentic Hatch Chiles from New Mexico are in season right this minute, and are here in Southern California.

2013 Hatch Chile Roasting Dates & LocationsIf you’re a Hatch head, you already have it marked on your calendar. If you’re not yet a Hatch head, take note of the following dates (Aug. 10-Sept. 14) , times and cities where you can buy a big box of Hatch and have the chiles roasted for you on site. Roasting is free with a case order.

The chiles are here now, but will be gone in September, so get ‘em while the gettin’s good. Of course you can buy them and roast them yourself (it’s not difficult with my directions on how to roast Hatch),  but really, the fun is in hanging around the parking lot while the huge bingo cage-like roaster spins over an open flame, chatting up others in your tribe, swapping recipes and tips.

Hatch Chile roasting cage on Shockingly DeliciousThe smell is intoxicating! (Especially in your car as you drive home. 😎  )

Let the roasting begin!

Bristol Farms


Bristol Farms Hatch roastings bannerIn partnership with Melissa’s Produce, Bristol Farms will feature Hatch roastings on the following Saturdays from 8 a.m.-2 p.m. Case size is 23 pounds. Locations:

Aug. 17

Westchester: 8448 Lincoln Blvd., Westchester, CA 90045

Aug. 24

South Pasadena: 606 Fair Oaks Ave., South Pasadena, CA 91030

Aug. 24

Santa Monica: 3105 Wilshire Blvd., Santa Monica, CA 90403

*Includes live broadcast with Chef Jet Tila from 10 a.m. – noon

Aug. 31

Newport Beach: 810 Avocado Ave., Newport Beach, CA 92660

Sept. 7

La Jolla: 8510 Genesee Ave., La Jolla, CA 92122

Sept. 7

Pico Rivera: (Not Bristol Farms) Roasting will be from 10 a.m.-2 p.m. at Zapien’s Salsa Grill Restaurant, 6704 Rosemead Blvd., Pico Rivera

Go here for more information about the Bristol Farms’ Hatch chile roastings and go here for more info on Hatch chiles from Melissa’s Produce.


In partnership with Melissa’s Produce, Sprouts will feature Hatch roastings on the following dates from 10 a.m.-2 p.m.

Aug. 24

Chula Vista: 690 3rd Ave., Chula Vista, CA

Aug. 25

Chula Vista: 878 Eastlake Parkway, Chula Vista, CA


In partnership with Melissa’s Produce, Gelson’s will feature Hatch roastings on the following Saturdays from 9:30 a.m.-2:30 p.m. Case size is 23 pounds. Locations:

Aug. 10

Dana Point: (from 9 a.m.-1 p.m.) 24 MonarchBayPlaza, DanaPoint, CA  92629

Aug. 17

Westlake Village: 2734 Townsgate Road, Westlake Village, CA  91361

Aug. 24

Newport Beach: 1660 San Miguel Drive, Newport Beach, CA  92660

August 31

Sherman Oaks: 4520 Van Nuys Blvd., Sherman Oaks, CA  91403

Sept. 7

Silver Lake: 2725 Hyperion Ave., Los Angeles, CA  90027

Sept. 14

Calabasas: 22277 Mulholland Hwy., Calabasas, CA  91302



Friedas Hatch banner for RalphsIn partnership with Frieda’s, Ralphs will feature Hatch roastings on the following Saturdays from 8 a.m.-4 p.m. (or while supplies last). There will be three heat levels — medium, hot and extra hot! Cost is $16.99 for 10 pounds and $24.99 for 25 pounds. Locations:

Aug. 10

  • Costa Mesa: 380 E. 17th St., Costa Mesa, CA 92627
  • La Canada: 521 W. Foothill Blvd., LaCanada, CA 91011
  • Sherman Oaks: 14440 Burbank Blvd., Van Nuys, CA 91401
  • Baldwin Hills: 5080 Rodeo Road, Los Angeles, CA 90016

Aug. 17

  • West L.A.: 11727 Olympic Blvd., Los Angeles, CA 90064
  • Huntington Beach: 5241 Warner Ave., Huntington Beach, CA 92649
  • Pasadena: 3601 E. Foothill Blvd., Pasadena, CA 91107
  • Tustin: 13321 Jamboree Road, Tustin, CA 92782

Aug. 24

  • Villa Park: 17801 Santiago Blvd., Villa Park, CA 92861
  • Studio City: 12842 Ventura Blvd., Studio City, CA 91604
  • Los Angeles: 260 S. La Brea Ave., Los Angeles, CA 90036
  • Huntington Beach: 19081 Goldenwest St., Huntington Beach, CA 92648

Go here for more information about the Ralphs Hatch chile roastings with Frieda’s.

Ready, set ROAST!

{ 9 comments… read them below or add one }

Rash guard woman August 6, 2016 at 4:23 pm

Just saw these in my local Ralphs yesterday and thought of you – YUMMY!!!!


Dorothy Reinhold August 6, 2016 at 4:51 pm

Rash Guard/Lori,
Yay! They’re here!


mike lopez August 30, 2014 at 12:43 pm

well very disappointed the chiles DO NOT taste or SMELL like HATCH. I lived in ABQ, NM for 10 years and the roasting smell is distinct. These do not smell or taste like hatch. wasted $19.50 for what tasted like Anaheim chilies.


Dorothy Reinhold August 31, 2014 at 9:56 am

Really? Because these ARE authentic Hatch chiles, straight from Hatch, New Mexico! To me they have much more flavor than an Anaheim, even though the Anaheim is a cousin to the Hatch.


Ruth August 14, 2015 at 9:44 am

El Reyes Farm from New Mexico is the best. They been coming to the San Gabriel Valley for over 30 yrs. They should be in La Puente this August 22, 2015.


Dorothy Reinhold August 18, 2015 at 5:55 am

Good to know! Thank you!


Arnold Manke July 5, 2014 at 4:06 pm

Will you ship a bag to Turlock, CA?


Dorothy Reinhold July 6, 2014 at 7:10 am



Leave a Comment

{ 1 trackback }

Previous post:

Next post: