The turkeys may have owned Thanksgiving, with all their gobbling and stuffability and affinity for cranberry sauce.
But beef owns the whole month of December, and especially Christmas. Beef is a celebration meat. It’s delicious, it’s comforting to eat, it has simply amazing taste, and it just feels special when you see it on your plate. Beef brings the party with it.
That’s what you’re looking for in a holiday meal, when daughters return from their first semester at college, when sons leave their teenage friends and surfboards to devote time to the family, when nephews drive in from downtown hipster lofts and grad school, when aunts and cousins fly in just to see you, when good friends crowd the dining room table because it’s been waaaay too long.
You want to pull out all the stops for a meal to remember. You want to give your guests the time of their life, and make them anxious for their invitation to next year’s event. You want aroma, mouthfeel, eyes-closed chewing pleasure, and satisfied bellies.
You want a Certified Angus Beef® Brand Prime Rib roast – the highest quality beef on the market  — rubbed with Santa Maria spice mix.
I’m going to help you get just what you want, thanks to a new free app for your phone that banishes all the potential uncertainty and nervousness of making a roast. Many of us don’t roast beef often enough (if ever!) and so we think we don’t know how to do it. We wonder…
What if we ruin the roast?
You simply can’t ruin the roast with the Roast Perfect app. It guides you through what cut to buy, how many it will feed, general principles of roasting , and the timing and temperature for your particular size and cut of roast. Seriously friends, this is easy. There are even recipes on the app for the roasts and side dishes, should you need inspiration.
But today, I want you to appreciate the classic simplicity of a prime rib. Let’s revel in the interior marbling of the meat that provides so much flavor and keeps the meat moist. Let’s marvel at the perfect pink of rare-medium rare, and let’s sing praises to its tenderness. This is a perfect roast, so let’s make it Roast Perfect! (See what I did there?)
Happy all-December-long holidays to you, and for those who celebrate, Merriest Christmas ever.
This week our Sunday Supper tastemakers are celebrating roast beef, and showing you lots of different ways to prepare it, sponsored by Certified Angus Beef® brand . For more beefy goodness and tons of inspiring ideas, see our 20 delicious recipes below, and follow our Certified Angus Beef® brand Roast Perfect Pinterest Board . I enjoy being at the top of the food chain, don’t you?
Now’s the time to get the Roast Perfect app on your phone, browse around to find beef cuts for roasting, and make friends with your butcher. If you don’t see Certified Angus Beef in your regular grocery store, you can consult their store locator  to find the nearest place it is sold. I usually get mine from Gelson’s Market, where the butcher is extremely savvy about what I need for my celebration. I like a butcher with an opinion!
Let’s fire up the oven and click open the Roast Perfect app, because the holiday meal will be here before you know it!
This week’s Sunday Supper recipes:
- Asian Beer Marinated Roast  by Food Done Light
- Bone-In Rib Roast Recipe  by Recipe for Perfection
- Cajun Herb Prime Rib Roast  by Flavor Mosaic
- Classic Prime Rib  by That Skinny Chick Can Bake
- Coffee Rubbed Prime Rib Roast  by Cosmopolitan Cornbread
- Cranberry Crusted Prime Rib Roast  by Cupcakes & Kale Chips
- Garlic Crusted Prime Rib Roast  by Life Tastes Good
- Garlic Herb Beef Tenderloin Roast with Creamy Horseradish Sauce  by Renee’s Kitchen Adventures
- Greek Marinated Sirloin Tip Roast  by Curious Cuisiniere
- Herbed Beef Tenderloin with Port Wine and Cranberry Sauce  by Bobbi’s Kozy Kitchen
- Lemon Pepper Sirloin Tip Roast  by Magnolia Days
- Lendenbraten with Black Truffle Sauce  by Palatable Pastime
- New York Strip Roast  by Recipes Food and Cooking
- Prime Rib Roast with Brussels Sprouts  by Grumpy’s Honeybunch
- Prime Rib Roast with Creamy Horseradish Sauce  by Hezzi-D’s Books and Cooks
- Prime Rib Roast with Santa Maria Rub  by Shockingly Delicious
- Roasted Shallot and Herb Roast  by A Kitchen Hoor’s Adventures
- Spiced Ribeye Roast with Caramelized Onion  by Cooking Chat
- Sweet and Garlicky Prime Rib  by Family Foodie
- Peppercorn Beef Tenderloin Roast with Mushroom Cream Sauce  by Whole Food | Real Families
- #RoastPerfect Tips Plus Holiday Roasting Recipes #SundaySupper  by Sunday Supper Movement
Join us around the family table for #SundaySupper
- Twitter how-to: Follow the #SundaySupper hashtag throughout the day on Twitter to see our recipes. To join the conversation anytime, simply use the #SundaySupper hashtag to share your favorite tips and recipes.
- Pinterest: Check out our #SundaySupper Pinterest board  for more recipes and photos.
- Join: To join the Sunday Supper Movement, sign up by clicking here → Sunday Supper Movement .
Disclosure: This post is sponsored by Certified Angus Beef® brand in conjunction with a social media campaign through Sunday Supper LLC. All opinions are my own. Join me in following Certified Angus Beef® brand on social media: Website  | Twitter  | Facebook  | Pinterest  | Instagram  | YouTube  | Periscope .